![](http://chugooding.com//wp-content/uploads/2021/06/20210504181703_00001.jpg)
![](http://chugooding.com//wp-content/uploads/2021/06/ChuGooding_USC_v01_Elevation_B03-e1624504624856.jpg)
Following the completion of a Feasibility Study for the Marshall School of Business at USC — and in the lead up to the USC Hoffman Hall Renovation — Chu ¬ Gooding was tasked with developing a preliminary design and cost study for a new venture incubator space to occupy the basement of Barrack Hall (formerly Bridge Hall), available 24/7 to USC students, faculty, and alumni.
![](http://chugooding.com//wp-content/uploads/2021/06/usc-incubator_concept-diagrams_072915-5.jpg)
![](http://chugooding.com//wp-content/uploads/2021/06/usc-incubator_concept-diagrams_composite.jpg)
![](http://chugooding.com//wp-content/uploads/2021/06/USC_USC_Incubator_PlanDiagram_070115.jpg)
![](http://chugooding.com//wp-content/uploads/2021/06/usc-inc_final-plan_draft4_110615.jpg)
The program for the USC Incubator space included a reception area with an office supply shop, an open, flexible, co-working environment complete with hot desks, cubbies and informal gathering areas, a resource center with a library, lockers and mailboxes, various-sized conference rooms, a kitchen, Director’s office, and an event space that could be converted into a soundproof presentation area.
![](http://chugooding.com//wp-content/uploads/2021/06/ChuGooding_USC_v03_Reception_B03.jpg)
![](http://chugooding.com//wp-content/uploads/2021/06/20210504181424_00001.jpg)
![](http://chugooding.com//wp-content/uploads/2021/06/20210504181552_00001-EDIT.jpg)
![](http://chugooding.com//wp-content/uploads/2021/06/ChuGooding_USC_v02_Presentation_B04.jpg)